Supatan Bikes is a local bike repair shop. When the owner, Carim Supatan, expressed he was planning to expand, I advised refreshing his logo before buying signage or workwear.
Here’s the new logo:
Why a Logo Refresh?
A few reasons behind refreshing his new logo were:
- The use of grey and black within the 1 logo made for a more dated look.
- The font used is widely recognised by Graphic Designers as an overused typeface (#8 Copperplate Gothic). Using these fonts can give the impression to potential customers that the business is dated or unprofessional.
- The thin lines in the logo would easily be lost if the logo was reduced to a small size
- The logo was not a vector image. (Go to 3 Reasons Why Your Brand Logo Needs to Be a Vector) Which meant that it would pixelise if used in signage.
Refreshed Logo
The refreshed logo eliminates the use of grey, features a modern typeface (font), thickened and reduced the number spokes, used more blue to brighten up the logo and utilised negative space (the white) for the name to give it a “stamp-of-approval-esque” look.
A word from the Owner:
“As a small business owner, with a million things on the list, a brand refresh wasn’t something I thought needed doing. But after some explanation and reasoning from Brendan, I went ahead with his idea… and boy was I amazed. The business now looks a whole lot more professional, a lot more presentable and has given us a lot more confidence in our brand. It’s like getting a fresh cut from a top notch barber – except it lasts longer than a week! Thanks Brendan!”
Carim Supatan, Supatan Bikes Co.
Check out the logo and more about Supatan Bikes Co. at:
www.supatanbikesco.com.au