A Startup Business
Kay Fitzgerald is a Trichologist (hair and scalp specialist) with her own startup hair loss clinic.
She already had social media pages on Instagram and Facebook, but recognised that in order to display a level of professionalism, communicate her services to potential clients and grow in the hair loss market, she would need a website.
After a few bad experiences with other website companies, Kay approached me to put together a website.
Initial Meeting
At our first meeting, it became clear what Kay was after. A no fuss, simple website without complicated bells and whistles, where she would have full control of the content, that her clients could come to to find out about her services and request a consultation.
We ran through my short list of questions to understand what she was after, showed her what I would use to build the website (Wix), agreed on the price and a few weeks later I had a first draft of the website to show her.
Getting it Right
From there, we had some back and forth – no website is perfect from the first draft.
The truth is websites are never perfect, and there’s always something that can be improved on. The key is (when creating a website for the first time) getting it to a point where your customers are going to have a good experience, can learn about what you’re after and then be willing to take the next step.
After our third revision, we had the website in a place where it was functional and ready for launch.
Don’t forget to Get on Google
Setting up a Google My Business listing is a key part of any start up business who wants to be found by customers on Google.
I set up Melbourne Trichology Hair Loss Clinic on Google My Business, and it has resulted in over 90% of her new client base, gaining a-client-a-day where they’ve booked in a consultation through the website.
Ongoing
With a website, there is always so much that can be done. As a business owner it can be overwhelming to work out what is the next best step. That’s why it can help working with a digital marketer like myself, who can point out where customer experience can be improved and what steps can be taken to produce real results.
Check out the website here:
www.melbournetrichology.com.au
From the Client
And here are some words from Kay Fitzgerald, owner of Melbourne Trichology Hair Loss Clinic about her experience:
“Thank you Brendan for creating my Melbourne Trichology website – you were so available and easy to work with! The public response has been unexpectedly great from day 1 of going live. I look forward to our continued working relationship and our next step working on social media pages! “